On November 10, 2021, Vietnam Japan University, in collaboration with Vietnam Cultural Initiatives and partners, hosted the talk series with the theme "Living with folklore". The series included two online seminars, "Folklore in the cultural industry" and "Digital folklore – Folklore on the digital platforms".

These seminars are within the framework of the Vietnam Festival of Creativity and Design 2021, operated by RMIT University, in collaboration with United Nations Educational, Scientific and Cultural Organization (UNESCO), Vietnam National Institute of Culture and Arts Studies (VICAS), COLAB Vietnam and other partners, with Hanoi Grapevine as media partner.

Along with the Rectorate Board of VJU, experts joining the seminars were varied from the fields of culture, economy, policy-making, art, and folklore. Through the presentations, research reports, panel discussion, and stories gathered from the program "Living with Folklore", the event brought a diverse perspective on folklore in the cultural industries, from Vietnam's point of view as well as in comparison to the region and the world. 

Dr. Lu Thi Thanh Le, lecturer of Vietnamese Studies, Master’s Program in Area Studies – Vietnam Japan University (VNU–Hanoi), Co-founder of Digital Preservation and Education of Cultural Heritage (DPECH), moderated the talk series with Ms. Nguyen Thi Le Quyen, Deputy Director of the center for Vietnam’s Intangible Cultural Heritage (VICH), co-moderator in the first session.

The talk series took place all day. The morning session on "Folklore in the cultural industry" aimed to explore the connection between folklore and the cultural industries. Other remarkable topics were the role and values of folklore in people's lives and livelihoods, the possibilities and challenges in developing modern-day products and services based on folklore materials, as well as the ability to promote folklore through the products and services of the cultural industries.

In the first session, Mr. Song Honggyu, Representatives of UNESCO Office in Hanoi, shared the experience of Korea in promoting folklore culture in the cultural industries.

From Vietnam’s perspective, Dr. Tran Thanh Viet, University of Social Sciences and Humanities (USSH) and Dr. Lu Thi Thanh Le, VJU, presented an overview of Vietnamese folklore and provided some insights from the communication programme “Living with Folklore”.

Other collaborators of the first seminar included Chèo 48h, VICH – The Center for Vietnam's Intangible Cultural Heritage, Về Làng, Trường Ca Kịch Viện, and The Association of Vietnamese Folklorists, Human-Machine Interaction Laboratory – University of Engineering and Technology (Vietnam National University - Hanoi), Folklore Club USSH.

The second session of the series was held in the afternoon, with the presentation of speakers from five projects on folklore on digital platforms in Vietnam and in the world, in which experts and communities work with digital multimedia materials on various subjects such as traditional performing arts, craft villages, handicrafts, objects associated with traditional customs, architectural heritage, visual arts, etc. The seminar aimed to explore the expression, preservation, and promotion of folk cultural values on digital platforms.

Opening a discussion between guest speakers from universities, organizations, businesses, and individuals in the field, the seminar presented the practices, opening up new collaborations and initiatives to promote the preservation and digitization of folk culture, and enhancing people's experience of folklore on digital platforms.

The second seminar was held with the collaboration of Chèo 48h, VICH – the Center for Vietnam's Intangible Cultural Heritage, Về Làng, Trường Ca Kịch Viện, and The Association of Vietnamese Folklorists, Human-Machine Interaction Laboratory – University of Engineering and Technology (Vietnam National University - Hanoi), European Grants International Academy –EGINA, CRHACK Lab Foligno 4D (Italy).